Having just spent US$250,000 on an e-commerce system, the cosmetics company heard the news. Three weeks after their site going live, they would lose everything because the ASP was using leased hardware. These mistakes can be avoided if companies follow some basic principles says Stephan Spencer, President of Netconcepts.
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“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”
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“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”
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Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.
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Business-to-Business e-Marketing — Madison, WI
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Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
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The Internet’s top engines and directories account for more than 95 percent of all search traffic. Yahoo! alone commands more than half the market, and a Compaq study found that 68 percent of 500 million users only looked at the first page of results. For a top 10 search results position, the focus must clearly be on the big players. A company should start with its existing website.
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What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.
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It was more than the slippery chicken and limp asparagus that produced a bad case of heartburn for a group of company site managers, web developers and consultants over the conference lunch. They all related their pet peeves about company websites to Scott Kirsner for CIO, include this one from Netconcepts’ President Stephan Spencer.
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